Top 5 Reasons to Stage
Even in a HOT MARKET!
Don't let this market fool you, even the most beautiful homes need staging. No matter the price point, hiring a stager to highlight the home's best features, and distract from its worst, is crucial if you want to maximize your profits, attract the right buyers, and bring in high-quality offers.
Here are the top 5 reasons to hire professional home stagers:
1. STAND OUT IN A SEA OF ONLINE LISTINGS
You have 7 seconds to sell your listing and 99% of buyers are searching online first using photos, videos, and 3D tours to shortlist the homes they will actually see in person. If your photos are not worthy of a second take, buyers will scroll right past. Professional staging and photography are a must if you want the buyer to immediately envision themselves and their family living in the home.
The First Moment of Truth (FMOT) is a concept proposed by Procter & Gamble in 2005. This pivotal marketing research revealed a three-to-seven-second window in which a consumer decides whether or not to buy a product or service. Translated to real estate - a seller has approximately 7 seconds to make a positive impression before a consumer keeps scrolling and moves on.
The customer journey has changed significantly in the digital age, now it’s all about micro-moments. No matter the industry, your impact on the buyer is crucial in these first few micro-moments.
7 seconds: the amount of time it takes a buyer to form an opinion on the home.
6 minutes: the average time a buyer will view a home.
40 minutes: the average time a buyer will linger in a furnished home.
Source: National Association of Realtors®
2. YOU’RE LEAVING MONEY ON THE TABLE
85% of staged homes sold between 5-23% over list price and 75% of sellers saw an ROI of 5-15%. Not staging can cost you in the long run. You might be leaving money on the table and quality buyers will take their money elsewhere.
Source: RESA® The Consumer's Guide to Real Estate Staging 2020
3. CREATES AN IMMEDIATE EMOTIONAL CONNECTION WITH BUYERS
82% of buyers find it easier to visualize the property as their future home when it's professionally staged. The more a buyer connects emotionally to a house, the more they are willing to offer to make it their home.
Source: NAR® 2021 Profile of Home Staging Report
4. ROOMS ACTUALLY FEEL LARGER WITH FURNITURE IN IT
...really?
YES! An empty room actually appears smaller than a room with furniture in it. Staging helps the buyer to visualize how they will live in the home. Our goal is to remove the guesswork and provide buyers a template for their future life in the home.
Watch SWAY’s before & after Instagram highlight for proof.
5. "MOST PEOPLE DON’T KNOW WHAT THEY WANT UNTIL YOU SHOW THEM" -Steve Jobs
Staging highlights the best features of the home, defines and neutralizes the space, and makes it photo-ready to put your best foot forward online. Our goal is to help buyers visualize themselves living in the home, rather than leaving the showing stressed and wondering what they would do with the place? This home purchase is likely their biggest investment, we want buyers to leave feeling confident in the home and how they will utilize the space.
Our ultimate goal at SWAY is to create a beautiful environment that makes the buyer feel at home.
See more of our projects HERE!
Let’s Chat!
Tell us what you need, we’ll do the rest.
Contact us to request a quote or to get more information about the Home Staging process.